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2015
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2015 global automotive industry's top ten most heavy news

1、Volkswagen exhaust scandal broke out, the company's strategic transformation

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

Volkswagen exhaust door in a global sensation

    Event Overview: September 2015, Volkswagen was exposed diesel-powered vehicles in the United States emissions data by software counterfeiters, followed by the general public worldwide investigation and allegations were facing heavy fines and compensation, and even a rare third quarter of the Volkswagen brand The loss, its market value has shrunk more than a third. Currently the public have been involved in fraud emission diesel and petrol vehicles a total of about 13 million, some analysts predict economic losses of up to $ 86 billion. It also makes public Piech to step down after the first half of the personnel turmoil intensified, from CEO to replace all the R & D leader; also forced to adjust the company's strategic direction, and even tends to be low-key advertising slogan.


    Comment: From a global perspective, the public "tail gate" There is no doubt that the automotive industry is the year's most explosive news. Which involves a wide range of far-reaching effects, the topic of intense all doubt. The scandal has not yet been corpuscles, leaving more than just a string of numbers so that the public grief, and this was the world's largest (one) car prices under pressure to accelerate the transition from infrastructure, personnel, product to its major change occurred. Pattern plurality of regions and the single market, but also to shift after the event, and even rewritten.

2、Parts suppliers accelerate giant combination merger

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

Magna acquired Getrag

    Event Overview: 2015 automotive supplier industry, ushered in an unprecedented upsurge of mergers and acquisitions, both the frequency and scale have reached an unprecedented level. 2014 finalized ZF - TRW acquisition in the end of this year, to create the world's second largest auto parts supplier; Antun'm finished shopping Magna interiors business, want to build the largest interiors suppliers; NXP and fly thinking Carl merged to become the leader in automotive electronics; after the merger, Dow and DuPont, rule the roost in the automotive chemical industry. Chinese enterprises to be outdone, the fifth of the Pirelli tire industry in enough revenue, the Air also annexed Haldex completed the largest transaction in the United States.


    Comments: According to PricewaterhouseCoopers estimates that in 2015 the auto parts industry mergers total turnover may hit a new record of $ 48 billion. Automotive Components reason usher climax of mergers and acquisitions, largely due to component manufacturers believe that the scale and technical experience demand growth, need powerful combination. Globally the regional market, in the United States led the pickup and SUV automobile market, to promote the consolidation of parts suppliers; and automobile manufacturers have expansion in China, and to achieve recovery in Europe. After the supplier itself in part, through the Great Depression, these companies have accumulated cash waiting put into application, laid the basis for the acquisition. The automotive industry, parts giant merger will form Matthew, follow-up impact will be apparent.

3、The outbreak of new energy vehicle market demand led by China

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

BYD TANG total sales are expected to enter the forefront

    Event Overview: pure electric vehicles, plug-in hybrids and fuel cell vehicles as the representative of the new energy vehicles has come a large outbreak in 2015. According to the latest data, in November the global electric car sales jumped almost 115 percent, this year sales will exceed 500,000. The most dazzling market China has surpassed the US to become the highest monthly sales of electric vehicles countries. Chinese companies are also outstanding, BYD multiple consecutive month ranked top global sales of electric vehicles, Condi, all Taihe Beiqi also on the list. BYD Qin, Biyaditang, Condi Panda, Beijing E series and all the Thai products such as cloud 100 ranks among the best-selling model. In addition to the explosive growth of electric vehicles, fuel cell vehicles have begun to move towards practical, and usher in more new projects.


    Comment: 2015 views by some as "new energy vehicles the first year in the true sense." Even in the context of plummeting oil prices, global demand for new energy vehicles are still up in the subsidy policy and environmental pressures of multiple roles. On the one hand the Government to promote this growth factor does exist, on the other hand many of the seemingly impossible before node and the target is not far off, after all gratifying. In this process, China is playing an increasingly important role, both as a new energy vehicles in China consumer market, or Chinese car maker as a new energy vehicles. No doubt this will also bring more new opportunities for China's auto industry.

4、Internet industry repairer boom set off the autopilot and new energy into the direction

狼来了!谷歌无人车上路 推进自动驾驶发展

Google automatic car on the road this year

    Event Overview: In Google as "Silicon Valley reached the car sector," after representatives of more Internet / IT industry companies have announced plans to enter the automotive industry. In addition CarPlay automotive systems, Google rival Apple is also preparing to expand the source of profit from the automotive sector, iCar perhaps one day from a dream into reality. The United States is more than fierce and the faraway China, Baidu, and other Internet music visual / IT industry giants have hand car manufacturers, NEXT car behind largest shareholder is Tencent. In addition, Chi car gifted line, Xiaopeng automobiles and Ranger cars, also have entered the public eye. Not recognize the vehicle manufacturer also plans to apply for a number of car millet patents. From the "new faces" in the planning of these car industry to see its products exclusively selected new energy vehicles and intelligent vehicles, even as its direction autopilot.


    Comments: With the development of technology, the car will also be a substantial intelligence, to become one of the network nodes. Fit the direction of this development of the Internet industry, but also the root of many Internet companies to enter the automotive industry. Compared with the traditional car companies, these new faces in the manufacturing field of natural difficult to match, in order to avoid weaknesses, play to our strengths in software and electronics, and smart cars have become choice; and new energy vehicles on the traditional car companies and is also the "new track", and reducing mechanical complexity, naturally favored by the Internet company. Either car is made, we need adequate precipitation and pragmatic attitude, the difficulty does not mean that there is no threshold lower, new runway does not mean newcomers win. These "Barbarians at the Gate," the situation in the automotive sector can rewrite what extent, remains to be time to answer.

5、Emerging markets pushing policies to boost China's small-displacement car purchase tax by half

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

Chinese market low-emission vehicle purchase tax by half

 

    Event Overview: emerging markets in the second half of 2015 presents "out of fashion" trend. China is still holding up, but the rate is slowing down, and car prices have involved a price war, while Russia and Brazil and other countries the auto market continues to slump, with operations in China's car prices in these countries fell into decline. For this reason these governments have introduced policies to boost, it is one of the representatives from the Chinese market in October 1.6 liters or less small-displacement car purchase tax by half, Russia has repeatedly thrown weapon subsidies, aimed at reversing the situation. In the second half of the fourth quarter, China ushered in the heating market, India is also the overall rise, but Russian auto market is still pressure on Alexander.

    Comments: The emerging markets in recent years, "cold", meaning that the light has market potential is not enough, there is risk of blind expansion of production capacity. How to achieve sustainable development, whether government or business should always remember. Government intervention, the impact is without doubt, even continued to fall in Russia, if not tens of billions of rubles in subsidies that the automobile market is bound to be even more miserable. The subsidies in China is immediate. Security guarantees from the "big hands" is certainly reassuring, how to improve the anti-risk relying on the power of government outside of car prices also necessary to think.


6、Chairman and CEO of Volkswagen personnel earthquake are Substitution

独家:大众汽车董事长卸任 或影响公司未来走势

Left: Winterkorn. Right: Piech, they are retiring this year.

    Event Overview: in April, the Chairman of the Supervisory Board of Volkswagen (equivalent Chairman) Ferdinand Piech year with CMC Chairman (CEO) Martin Winterkorn escalation of conflict. Piech tries to support the Porsche CEO Murren upper replace Winterkorn, after losing pressure from the aspect of trade unions, and other public shareholders, and thus was forced to resign. After the September outbreak of mass exhaust door, and a new round of personnel turbulence, Winterkorn also leave their posts, Murren success succeed. In addition, from the Skoda brand's CEO, the Group's R & D leader, Volkswagen Group of dozens of top-level executive positions substitutions.


    Comments: Although the second half of the public personnel earthquake and exhaust doors are inseparable, but the first half is stepping down from the first half Piech had kicked off; and Piech - Winterkorn battle behind the scenes behind the Porsche family, etc. the parties in the mass of the race, and therefore it separately as Gasgoo ten big news. Different from the usual personnel changes, Volkswagen personnel behind the transformation, restructuring and adjustment is architecture, and even change the corporate culture.

7、General Motors over 500 million sales mark

全球车企总产量排名:通用5亿辆夺冠 超大众丰田之和

GM, Ford, Toyota, Volkswagen and Nissan and other car firms cumulative production has exceeded one hundred million mark

    Event Overview: May 4, 2015, General Motors announced that since the company was founded 106 years, has so far completed 500 million automobile production work, which also means that the total sales of GM as the largest auto companies. General Motors was established in 1908, 1964, 1978, 1991 and 2003 have been through 100 million, 200 million, 300 million and 400 million mark.


    Comments: General Motors as the world's production and sales of car prices holding crown longest car prices, the first to achieve 500 million of total sales scale, more than the sum of Toyota and Volkswagen. For the automobile industry, this is a milestone. In addition to General Motors, Toyota and Volkswagen, Ford and Nissan only achieve a cumulative production of billions of dollars. When a digital accumulate to a sufficiently large extent, it has been given its own significance.

8、Takata airbag door still expanded history of the largest auto recall

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

Takata airbag door to create the biggest ever car recall

    Event Overview: Japanese Takada in automotive airbag industry's market share considerably, however, when the airbag inflator may explode and cause casualties, the history of the largest car recall began. Starting in 2008, Takata airbag defect cause sporadic vehicles were recalled in 2013 the number of surge since 2014 has reached 30 million, in May 2015 to 4,000 million mark breakthrough. Even to December 2015, a major case concerning Takata airbag result is still not break, this ruin lives in Article VIII of the United States.


    Comments: Takada "air bag door" caused the current total of about Toyota auto recall "pedal door" three times more than in 2014 shocked the industry another pile of "ignition switch gate" almost twice, and the digital still It continues to grow. Car prices in the most damaged Honda even re-released its first quarter financial figures. After seeing huge economic losses behind, insiders and vendors should be more focus on "large-scale" double-edged sword and quality oversight mechanisms speculative. In addition, Autoliv and other Takada competitors to benefit from this incident, the balloon vendor pattern is also expected reshuffle.

9、Hyundai to launch an independent luxury brand

2015年全球汽车行业十大最重磅新闻:看完你就掌握一年来汽车风云

Hyundai launched the Genesis independent luxury brand

    Event Overview: November 4, 2015, Hyundai announced that the original high-end sub-brand Genesis established as an independent global luxury car brand. Genesis 6 brand new models will be released in 2020. Which released two years ago, luxury midsize sedan Genesis (the new brand with the model name) will be retained, and next month will launch a larger size flagship sedan. Other 4 new models including a cool coupe, as well as an SUV. SUV which is expected to be released in about 2019. Modern Genesis brand will adopt a new logo and naming system, it is expected to adopt similar Infiniti luxury brand of digital nomenclature, after the first letter of the brand G plus 70, 80 and 90 represent different sizes of models.


    Comments: When off enterprises in the products, "upside" and "dropping" as the two trends, the brand, to create an independent luxury brands (such as DS) and the development of low-cost brands (such as Volkswagen new cheap cars) have their typical representative. Hyundai in previous years, the automotive industry, "Phoenix man" image, jumped on the branches. However, in recent years has suffered a bottleneck in the development, sales growth stalled. In order to enhance the brand image, get higher profits, the introduction of independent luxury brand is also reasonable. But now the luxury car market competition is heating up, "new" How to get a foothold, is still a question mark.

10、Tim Bentley listed as the first ultra-luxury SUV

宾利发布新SUV 中文名“添越”

    Event Overview: January 2015, Bentley's first SUV model to the selected name Bentayga. To September, Chinese car called "add more" in the fourth quarter in the Chinese market. The car not only is Bentley's first SUV, but also ultra-luxury brand's first SUV. Tim's inception more immediately popular, orders currently available over-year sales forecast. Next, Bentley is also considering adding more to build in the second paragraph after the SUV, positioned in miniaturization.


    Comments: SUV fires in recent years, not only in the popular brand, but also take the heat obvious luxury SUV. Ultra-luxury brand also sit still, from Bentley, Lamborghini, Aston Martin, Maserati, campaign positioned the farthest distance to Rolls-Royce, have been thrown out of the SUV are planned. Bentley is the first approved, production and sales of ultra-luxury SUV brand, occupying step opportunities.


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