05
2017
07

Glory and mission, joint venture brand car early car review (c)

    "The first generation of real shot" is our recent ongoing series of topics, pre-SAIC Volkswagen has been the first batch of Santana, the first batch of domestic Beverly, Nissan Blonde Blue Bird to share. This period we will present the other domestic mainstream joint venture brand of the first generation of cars to summarize their birth background, the two sides choose their cooperation as the first car production reasons. Of course, the future will also have these first generation car alone to introduce the real shot. As the domestic joint venture brand is now a little more, we will be divided into multi-period introduction, this period will bring the brand FAW - Volkswagen, Guangzhou Automobile Honda, FAW Toyota and SAIC GM Buick and so on.

FAW Toyota

◆ devaluation affordable Jiajia Wei Chi


Toyota should be regarded as one of the most familiar Chinese car brands, the classic "car to the piedmont must have a road, there must be a Toyota car" has long been popular. Speaking of Toyota's development in China, in fact, there have been nearly half a century of history. As early as September 1964, Toyota for the first time to export to China Crown car, a customer in the Canton Fair on the breath of the purchase of 10 crown, quite pride.


汽车之家

汽车之家

In the 1990s, Toyota's car exchange activities in China were more frequent, in addition to technical exchanges, including the production management mode of communication will be the establishment of Tianjin Toyota Motor Engine Co., Ltd., to participate in the Hong Kong and Guangzhou Rally. This period through a variety of channels into the Toyota car is very much, especially the crown, it can be said that after 80 memories of childhood, enlightenment of a generation of car hobbies. According to statistics, the early 90s, China's average monthly imports of 6,800 Japanese cars, Toyota brand ranked first in Japanese manufacturers, accounting for 37%, of which the crown accounted for 24%.

汽车之家

After entering the new century, with the gradual improvement of people's quality of life, the domestic auto market is also rapidly warming, which led to more and more brands to a joint venture to enter China's production of ordinary domestic car. On August 29, 2002, Toyota and FAW signed a strategic cooperation agreement at the Great Hall of the People in Beijing on the occasion of the 30th anniversary of the normalization of diplomatic relations between China and Japan. The two sides jointly formulated a cooperation project in China in 2010 to reach the market share in China 10% of the ambitious goals.

汽车之家

Toyota did not like Honda as a direct introduction of a certain reputation based on the models, such as the crown, but chose a smaller level of Vios. FAW Toyota knows the market environment has not the same as before, want to gain a firm foothold in the Chinese auto market must launch a pro-civilian models. Coincidentally, Toyota, in order to expand the Asian market, is nearing the end of the NCP42 project, which is code-named at the Toyota plant in Thailand, which is a home sedan for Thai engineers working with Toyota designers for the Asian market.

汽车之家

At that time FAW Toyota is a headache is the issue of what kind of models to quickly seize the market, Vios (VIOS) appears to solve this problem. After a series of improvements and tests on the Chinese market, Vios was officially introduced into China, and has its Chinese name - Vios. Its earliest internal code is "T-1" (Toyota 1), which shows Vios (VIOS) in Toyota's China market strategy in the importance of.

汽车之家

汽车之家

I believe some friends will remember when Vios's advertising directed by Zhang Yimou, the theme song is Park Gu sing "Colorful days". It is said that it is Zhang Yimou filming the first commercial advertising, knowledgeable friends can help confirm it As for its price, it can be considered a little expensive, but there are still many consumers willing to pay for this Toyota joint venture sedan.

汽车之家

汽车之家

FAW Toyota put the rhythm very fast, after Vios, soon in 2004 and 2005 have launched the Corolla, Crown and Reiz. And Vios Although the family is no longer the only volume of the car, but there are still quite stable market to play, as the Chinese young consumers or ordinary family focus on the scooter.

汽车之家

summary:


Vios gives the feeling of a fireman, FAW Toyota to solve the urgent needs of the time. From the final market reaction, FAW Toyota chose it as the first production model is a wise move. Now in a narrow market environment, the small car market competition is very tragic. On the other hand, the small car market share declining, the market space has been compressed very small is an indisputable fact. Vicki is still through the continuous adjustment of their own in the cracks in the tough survival, said less than 10 million joint venture small car, I believe it is still many friends within the candidate models.



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